In an opinion article, Ricardo Rocha, Global Marketing Director at Noesis, explores the impact of artificial intelligence on content creation and the growing challenge of producing information that is truly relevant and distinctive. As AI makes it easier to create polished and technically sound content, the real value increasingly lies in the experiences, data, learnings, and perspectives that organizations can draw from their own context.
For Ricardo Rocha, Marketing needs to move from a content production-focused approach to one centered on identifying and leveraging proprietary knowledge, turning companies’ experience into content that brings new perspectives and relevant insights to the market.
Learn more here.
About Noesis
Noesis is an international technology consulting firm with 30 years of experience operating in eight countries. It is part of the Altia Group and employs 1,300 professionals dedicated to driving digital transformation and business growth.
