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06 October 2025

How AI is transforming Business Intelligence


Artificial intelligence is making data faster to analyze and decisions more strategic.

João Martins, Senior Manager of Data Analytics & AI, points out that artificial intelligence is democratizing and accelerating Business Intelligence, making it more accessible and strategic for organizations of all sizes. In a conversation that illustrates this transformation, he recalls that two decades ago, reporting represented a profound change; in the next five years, artificial intelligence is expected to follow a similar path, becoming a standard tool. According to João Martins, the key difference lies in the ability to ask intelligent questions that go beyond simple data visualization, enabling faster and more informed decisions within organizations.

Listen the full conversation here.