Noesis was proud to participate in the CX Retail Exchange Europe 2025, held in Lisbon on May 20–21. This event brought together retail industry leaders to explore how AI, automation, sustainability, and hyper-personalization are transforming the future of customer experience.
Our team engaged in insightful discussions with peers and partners, strengthening our commitment to driving innovation in the retail sector.
A particular highlight was the presentation by Rodolfo Pereira, Enterprise Solutions Director at Noesis, titled “The Art of Being Remembered.” In this thought-provoking session, Rodolfo explored how Artificial Intelligence is no longer just a tool for optimization, but a gateway to emotional connection. In an era of limitless choice, what makes a brand truly stand out is its ability to create memorable and emotionally resonant experiences.
Rodolfo emphasized that personalization today is not just strategic – it's emotional. AI enables brands to anticipate customer needs, understand behaviors, and deliver hyper-relevant interactions at every touchpoint. These moments, when done right, can turn a one-time shopper into a lifelong loyal customer. The session challenged attendees to think beyond efficiency and focus on how AI can shape memories and build emotional loyalty that lasts.
We would also like to acknowledge the invaluable contributions of Vasco Reina, Senior Sales Director, Jaap Broekers, Head of Customer Success and Solutioning, and Ricardo Magalhães, Enterprise Solutions Senior Manager. Their expertise and dedication further showcased Noesis’ leadership in shaping the future of customer experience.
We look forward to continuing to support our clients with the best practices and insights gained from this flagship event.
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