Camara
NOESIS IN THE MEDIA
04 June 2019

From branding to being, in Líder


According to Rodolfo Bravo Pereira, there must be authenticity and transparency to humanize a brand.

"The never-ending changes in consumer needs and expectations, fueled by emotional relationships with brands and a stronger focus on sustainability, has demanded great engagement from brands in order to understand their communities. Historically speaking, reputation has always played a main role in consumer trust, but there are now plenty of other factors weighing in on the subject."
 

2019 06 04 De Branding Para Being In Lider
X
Cookies help us improve your website experience.
By using our website, you agree to our use of cookies.
Confirm