Personalized Service: How Companies Can Tailor Their Strategies To Create Loyal Customers

Moderator: Sérgio Fernandes (Noesis)

Speakers: Alexandre Lourenço (Ageas); Hugo Ferreira (Oney Bank)

 

Customer loyalty is achieved when customers purchase a product or service repeatedly, enthusiastically, and without much consideration of the competition. Therefore, customer loyalty is the ultimate goal of nearly every company. 

 

Loyal customers are one of the most valuable assets of any business. They provide a stable revenue stream, ongoing referrals, and strong social proof that are the lifeblood of any successful company.

 

In this roundtable, the invited speakers shared how their companies are using customization, personalization, and digitalization in their customer experience strategies to promote the retention of clients.