On May 4th, the fourth edition of the Customer Experience Brunch took place at the Microsoft offices in Lisbon. With the support of our partners, Microsoft and Sitecore, this event brought together top industry experts to discuss the future of customer experience.
From keynote speeches introducing innovative topics to a roundtable specifically focused on the customer journey in the Banking and Insurance sector, it was a morning of extensive knowledge sharing. Discover all the details of the event!
Humanizing the Customer Experience through Technology
The event started with a presentation by Rodolfo Pereira, Enterprise Solutions Director at Noesis. He emphasized the need for companies to respond to an "ultracompetitive" market by investing in technologies such as Artificial Intelligence and reinforcing business security structures. (watch keynote here)
Abel Aguiar, Executive Director & Board Member Partner Channel at Microsoft, highlighted the importance of companies performing their best in terms of their customer relationships in a digital era of resilience. (watch keynote here)
Market-Differentiating Content Strategy
To wrap up the morning session, we welcomed Damien Despas, Senior Composable DXP Architect at Sitecore, who focused his speech on the increased complexity of content faced by brands today. He shared with the audience the ability of the Sitecore Content Cloud solution to manage content from strategy to delivery. (watch keynote here)
How Banks and Insurance Companies Can Lead the Race
Noesis joined forces with experts from Microsoft, Sitecore, Unicre, and Sonae Universo to discuss the challenges and winning strategies in the banking and insurance sector for providing agile, accessible, and customer-oriented services. (watch roundtable here)